In January 2012, Veggie Grill flew a small group of vegan Portland-area bloggers down to LA to show us the inner-working of the vegan fast-casual chain, planning on an upcoming expansion to Portland.
Jess, Michele and I spent the whirlwind weekend getting to know the founders and owners of Veggie Grill, eating double our weight in Veggie Grill food, and learning about the ethos and ingredients that make Veggie Grill so successful. It’s no secret that the people we met, and the food we tried, led us all into a Veggie Grill love affair. Veggie Grill paid for the trip expenses, but the transparency and genuineness of our interaction with everyone involved is what really impressed us.
Well, that, and the fact that Daryl Hannah was apparently sitting right behind us in the Santa Monica Veggie Grill, and we only realized once Jess got home and looked at her photos.